Work
Over a decade of building products that matter. From enterprise tools to creative software, I've led teams and shipped experiences that drive real outcomes.
Artists, Not Archivists
Transformed how a major animation studio manages 20+ years of creative assets. Led product strategy for a digital asset platform, reducing asset discovery from 15-30 minutes to under 60 seconds while shifting the team from reactive feature delivery to discovery-driven development.
Case Studies
Analytics Strategy Framework - Organizational Transformation
Developed proprietary Action vs. Clarity Matrix framework driving systematic cultural change, multi-million dollar sales wins, and +46% CRO improvement through analytics capability building.
AI Companion Launch in 30 Days
Shipped an AI Companion product in one month by compressing discovery-to-spec cycles into rapid prototyping sprints, delivering dev-ready specifications under extreme time pressure.
AI-Powered Market Research in 2 Weeks
Delivered growth strategy and onboarding recommendations in 2 weeks using AI-assisted research that compressed discovery cycles from weeks to days.
Transportation Management System Strategy
Improved broker efficiency and marketplace liquidity by codifying top-performer workflows into TMS features and aligning teams on shared metrics into one roadmap.
Ferry Booking System Redesign
Delivered a redesigned consumer and commercial booking experience with 65% improvement in Customer Effort Score through comprehensive stakeholder research and mobile-first design.
AI-Powered Education Platform Strategy
Strategic reframe from digital textbooks to AI-powered experiential classroom platform, with deep research into teacher trust boundaries for AI-human collaboration in education.
Scaling From Stealth to Unicorn
Built a measurable organic acquisition and experimentation program, driving 100x traffic growth (100 → 10,000 monthly visitors) and improving free-trial conversion from 2.7% to 4.4% (+63%) for a cloud storage company.
Consumer Health Subscription Growth
Acquired 500+ paying customers and doubled conversion from 3.8% to 8.4% through funnel optimization and lifecycle improvements for consumer subscription health product.